BRAND IDENTITY

Texas Live!
Entertainment
District

A flexible and energetic brand identity system for Texas Live!, a $250 million world-class dining, entertainment and hospitality district between the Texas Rangers' Globe Life Field and the Dallas Cowboys AT&T Stadium.

With events and entertainment happening every day, the identity communicates a sense of immediacy, using “live” hand-drawn lines and playful impromptu scribbles. Layered with gritty halftone imagery, forced connections play upon the idea of sports, entertainment, and, of course, Texas. (Completed at RBMM, Art Direction: Jeff Barfoot)

Recognition: Gold Award from the American Advertising Federation of Dallas, Silver Tenth District Regional ADDY Award from the American Advertising Federation, Silver Award from the Dallas Society of Visual Communications