POINT OF PURCHASE CAMPAIGN
Central Market
Holiday Festival
2017
Central Market, a high end grocer based in Texas, advertises their offerings every year with a series of festival campaigns. For their annual Christmas Holiday Festival in 2017, I concepted, designed, and illustrated a campaign of in-store point of purchase (POP) posters and decorative ornaments, which featured cheerful holiday characters piling their arms full of festive foods, gifts, and goodies. (Created at RBMM, Art Direction: Jeff Barfoot, Copywriting: Chris Smith)