POINT OF PURCHASE CAMPAIGN
Central Market
Citrus Festival
2017
Central Market, a high end grocer based in Texas, advertises their offerings every year with a series of festival campaigns. For their annual Citrus Festival in 2017, I concepted and designed a campaign of retro inspired in-store point of purchase (POP) posters, which featured “out of this world” fruit. (Created at RBMM, Art Direction: Jeff Barfoot, Garrett Owen, Copywriting: Chris Smith)
Recognition: Gold Award from the Dallas Society of Visual Communications, Gold Judges Choice Award from the Dallas Society of Visual Communications