POINT OF PURCHASE CAMPAIGN
Central Market
Wine & Cheese
Festival 2019
Central Market, a high end grocer based in Texas, advertises their offerings every year with a series of festival campaigns. For their first ever Wine & Cheese Festival in 2019, I concepted, designed, and illustrated a series of in-store point of purchase (POP) posters, which featured a series of wine glass “worlds.” The campaign was designed to evoke the adventure of pairing wines and cheeses that are sourced from countries around the globe. (Created at RBMM, Art Direction: Jeff Barfoot, Copywriting: Chris Smith)